TESTIMONIAL – Israa Shaheen

Dominique El Azzi

Global Senior Sustainability and Inclusion Manager at HSBC

“I had the chance to work with Israa couple of years ago to deliver one of the most close programme to my heart, The HSBC Inclusion Project. A training programme committed to deliver on the future skills and
employability for a cohort of people of determination, in collaboration with Mawaheb, a Dubai-based art studio for adults with special needs. Israa was a fundamental member of the programme delivery, and although it was her first time training people with disability, she had done it eloquently and professionally. She ensured everyone is engaged, participating and focused (the most challenging part). And she succeeded amazingly well. It has been an honour having her deliver this first ever
certified business programme dedicated to people with disability.”

Tiina Truuväärt

Head of International Growth Programs at EAS -Enterprise Estonia

“We collaborated with Israa Shaheen in 2020-2022 as part of Enterprise Estonia’s 6-month export program “Systematic export to the UAE”, which prepared Estonian companies for entering the UAE market. Israa introduced us the culture and business culture of the UAE, doing it in a very engaging and professional manner. We were very satisfied with this collaboration and would definitely recommend her as a trainer or consultant in this field.”

Amina El Marzak

Director, Internship and Career Development Center and Alumni Relations Office – University of Dubai

“I am delighted to share my heartfelt gratitude and admiration for Ms. Israa Shaheen, our esteemed alumna, who served as the Master of Ceremony for our 8th Annual Charity Gala Suhoor held on March 23rd, 2024. Ms. Shaheen’s remarkable presence and expertise as a Business Etiquette & International Protocol Consultant truly elevated the event to new heights.

Her eloquence, grace, and charismatic demeanor captivated our guests, guiding them through an evening of sophistication and purpose. Not only did Ms. Shaheen bring her academic prowess to the forefront, but her dedication to our university’s mission of supporting financially challenged students was evident in every aspect of her role.

Her unwavering commitment to philanthropy and her alma mater shone brightly throughout the event. Her ability to seamlessly blend professionalism with warmth and charm made the evening truly unforgettable. I extend my deepest appreciation to Ms. Israa Shaheen for her outstanding leadership, unwavering support, and enduring dedication to the University of Dubai community.”

Corrina Cross

Soft Skills Consultant & Trainer

“I have known Israa since she started out on her path as an expert in Etiquette & Protocol. She is both knowledgeable and passionate about her topic and is keen to update her information with relevant topics and current affairs. Israa is one of the few trainers I would recommend, hand-on-heart, knowing that she will deliver a training programme that truly meets the needs of her client. In addition, she is a pleasure to work with and I wish her every success in the future.”

Andrea Prerad

Project Manager – Expo 2020 Protocol Department

“Israa’s knowledge about Protocol and Business Etiquette is huge. She’s a great trainer, with lots of experience which she’s able to pass to her trainees in a very easy and understandable way. Her class was very informative and interactive, and I did not only learn a lot but enjoyed and had a lot of fun.”

Tarek Diaaeldin Shahin

Manager of Training and Continuing Education Centre at University of Science and Technology of Fujairah

“Israa is a professional trainer in all aspects including punctuality, commitment, up to date, reliability, and passion toward her trainees. It was my pleasure to have her in my institution to train more than 270 students about the etiquette principles of job interview.”

Kelly Marie Bokhari

Quality Assurance & Institutional Effectiveness Manager at University of Dubai

“I have had the honor of knowing Israa for about 10 years now and have had the opportunity to watch her grow, develop while chasing her dreams. Israa is not only eager to learn all she can, but she is driven to share that information with the world to make it a better place. Her training style is interactive, and she is able to keep her audience wanting more. She has recently worked on becoming a coach and her personal style brings out the best in people. When in a session you feel at ease because you can trust the environment and not feel judged rather you leave feeling encouraged and optimistic. I can’t wait to see what Israa does next!”